{"id":8361,"date":"2026-08-03T03:32:34","date_gmt":"2026-08-03T03:32:34","guid":{"rendered":"https:\/\/vinanetwork.vn\/?p=8361"},"modified":"2026-08-03T03:32:37","modified_gmt":"2026-08-03T03:32:37","slug":"storytelling-trong-ban-hang","status":"publish","type":"post","link":"https:\/\/vinanetwork.vn\/index.php\/2026\/08\/03\/storytelling-trong-ban-hang\/","title":{"rendered":"STORYTELLING TRONG B\u00c1N H\u00c0NG: B\u00cd QUY\u1ebeT BI\u1ebeN N\u1ed8I DUNG TH\u00c0NH DOANH S\u1ed0"},"content":{"rendered":"\t\t
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Trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed7i ng\u00e0y ti\u1ebfp c\u1eadn h\u00e0ng tr\u0103m video b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean TikTok Shop, Shopee hay c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Gi\u1eefa v\u00f4 s\u1ed1 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 nhau, \u0111i\u1ec1u khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1eebng l\u1ea1i kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 gi\u00e1 r\u1ebb hay khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, m\u00e0 ch\u00ednh l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o c\u1ea3m x\u00fac v\u00e0 s\u1ef1 \u0111\u1ed3ng c\u1ea3m. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do Storytelling trong b\u00e1n h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u01b0u ti\u00ean \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span><\/p>

Storytelling l\u00e0 g\u00ec?<\/span><\/h1>

Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng c\u1ea1nh tranh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n d\u1ec5 d\u00e0ng b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o nh\u01b0 “gi\u00e1 r\u1ebb”, “ch\u1ea5t l\u01b0\u1ee3ng cao” hay “\u01b0u \u0111\u00e3i l\u1edbn”. Thay v\u00e0o \u0111\u00f3, h\u1ecd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e2u chuy\u1ec7n ph\u00eda sau s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i.<\/span><\/p>

\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do Storytelling trong b\u00e1n h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng tr\u00ean TikTok Shop, Shopee v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Thay v\u00ec ch\u1ec9 gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, storytelling gi\u00fap th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i, t\u1ea1o c\u1ea3m x\u00fac v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>

M\u1ed9t c\u00e2u chuy\u1ec7n hay kh\u00f4ng ch\u1ec9 khi\u1ebfn ng\u01b0\u1eddi xem \u1edf l\u1ea1i l\u00e2u h\u01a1n m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n gia t\u0103ng ni\u1ec1m tin, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>

V\u00ec sao Storytelling ng\u00e0y c\u00e0ng quan tr\u1ecdng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/span><\/h1>

Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok Shop hay Shopee Video, ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng tr\u0103m n\u1ed9i dung m\u1ed7i ng\u00e0y. N\u1ebfu video ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng, kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem s\u1ebd r\u1ea5t th\u1ea5p.<\/span><\/p>

Ng\u01b0\u1ee3c l\u1ea1i, khi n\u1ed9i dung b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf, m\u1ed9t t\u00ecnh hu\u1ed1ng quen thu\u1ed9c ho\u1eb7c m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, ng\u01b0\u1eddi xem s\u1ebd d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m v\u00e0 ti\u1ebfp t\u1ee5c theo d\u00f5i \u0111\u1ebfn cu\u1ed1i. \u0110\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap t\u0103ng th\u1eddi gian xem, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf trong vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng.<\/span><\/p>

Quan tr\u1ecdng h\u01a1n, storytelling gi\u00fap s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong c\u00e2u chuy\u1ec7n, thay v\u00ec t\u1ea1o c\u1ea3m gi\u00e1c \u0111ang b\u1ecb qu\u1ea3ng c\u00e1o.<\/span><\/p>

Nh\u1eefng d\u1ea1ng Storytelling \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nhi\u1ec1u trong b\u00e1n h\u00e0ng<\/span><\/h1>

\"storytelling-trong-ban-hang\"<\/p>

K\u1ec3 c\u00e2u chuy\u1ec7n t\u1eeb ch\u00ednh ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/span><\/h2>

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t trong c\u00e1c video UGC v\u00e0 review s\u1ea3n ph\u1ea9m. N\u1ed9i dung th\u01b0\u1eddng xoay quanh v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i, h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p v\u00e0 tr\u1ea3i nghi\u1ec7m sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/p>

Nh\u1eefng c\u00e2u chuy\u1ec7n mang t\u00ednh tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 tin t\u01b0\u1edfng h\u01a1n b\u1edfi ch\u00fang ph\u1ea3n \u00e1nh \u0111\u00fang nhu c\u1ea7u v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/span><\/p>

Khai th\u00e1c nh\u1eefng t\u00ecnh hu\u1ed1ng quen thu\u1ed9c trong cu\u1ed9c s\u1ed1ng<\/span><\/h2>

Thay v\u00ec n\u00f3i tr\u1ef1c ti\u1ebfp v\u1ec1 s\u1ea3n ph\u1ea9m, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn x\u00e2y d\u1ef1ng c\u00e1c t\u00ecnh hu\u1ed1ng m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng g\u1eb7p trong c\u00f4ng vi\u1ec7c, cu\u1ed9c s\u1ed1ng ho\u1eb7c sinh ho\u1ea1t h\u1eb1ng ng\u00e0y.<\/span><\/p>

Khi ng\u01b0\u1eddi xem nh\u00ecn th\u1ea5y ch\u00ednh m\u00ecnh trong c\u00e2u chuy\u1ec7n, h\u1ecd s\u1ebd d\u1ec5 \u0111\u1ed3ng c\u1ea3m h\u01a1n v\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean g\u1ea7n g\u0169i, t\u1ef1 nhi\u00ean v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 xem h\u1ebft video cao h\u01a1n.<\/span><\/p>

K\u1ec3 c\u00e2u chuy\u1ec7n ph\u00eda sau th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>

Kh\u00f4ng ch\u1ec9 s\u1ea3n ph\u1ea9m, ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn.<\/span><\/p>

Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, nh\u1eefng kh\u00f3 kh\u0103n \u0111\u00e3 tr\u1ea3i qua hay gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u theo \u0111u\u1ed5i \u0111\u1ec1u l\u00e0 nh\u1eefng ch\u1ea5t li\u1ec7u gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh uy t\u00edn trong m\u1eaft kh\u00e1ch h\u00e0ng. Nh\u1eefng n\u1ed9i dung n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n.<\/span><\/p>

Storytelling k\u1ebft h\u1ee3p c\u00f9ng KOL\/KOC<\/span><\/h2>

Thay v\u00ec ch\u1ec9 xu\u1ea5t hi\u1ec7n \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, KOL v\u00e0 KOC hi\u1ec7n nay th\u01b0\u1eddng k\u1ec3 l\u1ea1i tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n.<\/span><\/p>

Vi\u1ec7c k\u1ebft h\u1ee3p storytelling v\u1edbi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung gi\u00fap th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean ch\u00e2n th\u1ef1c h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 \u0111\u00e1ng tin c\u1eady. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do h\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u01b0u ti\u00ean trong c\u00e1c chi\u1ebfn d\u1ecbch Booking KOL\/KOC tr\u00ean TikTok Shop.<\/span><\/p>

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Storytelling gi\u00fap t\u0103ng chuy\u1ec3n \u0111\u1ed5i?<\/span><\/h1>

M\u1ed9t c\u00e2u chuy\u1ec7n hi\u1ec7u qu\u1ea3 kh\u00f4ng c\u1ea7n qu\u00e1 d\u00e0i hay qu\u00e1 ph\u1ee9c t\u1ea1p, nh\u01b0ng c\u1ea7n \u0111i \u0111\u00fang h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi xem.<\/span><\/p>

Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t n\u1ed9i dung storytelling b\u00e1n h\u00e0ng s\u1ebd b\u1eaft \u0111\u1ea7u b\u1eb1ng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. Sau \u0111\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 k\u1ebft th\u00fac b\u1eb1ng k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/p>

C\u00e1ch tri\u1ec3n khai n\u00e0y gi\u00fap ng\u01b0\u1eddi xem kh\u00f4ng ch\u1ec9 hi\u1ec3u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n h\u00ecnh dung \u0111\u01b0\u1ee3c l\u1ee3i \u00edch m\u00e0 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c. Khi n\u1ed9i dung t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 ni\u1ec1m tin, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u1ebd di\u1ec5n ra t\u1ef1 nhi\u00ean h\u01a1n thay v\u00ec b\u1ecb th\u00fac \u00e9p b\u1edfi nh\u1eefng l\u1eddi k\u00eau g\u1ecdi mua ngay.<\/span><\/p>

Storytelling \u2013 Xu h\u01b0\u1edbng n\u1ed9i dung kh\u00f4ng th\u1ec3 thi\u1ebfu trong Shoppertainment<\/span><\/h1>

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Shoppertainment \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi xem kh\u00f4ng c\u00f2n mu\u1ed1n xem qu\u1ea3ng c\u00e1o, h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i tr\u00ed, \u0111\u01b0\u1ee3c l\u1eafng nghe nh\u1eefng c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i v\u00e0 t\u00ecm th\u1ea5y gi\u00e1 tr\u1ecb trong t\u1eebng n\u1ed9i dung.<\/span><\/p>

Storytelling v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt vi\u1ebft content m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng video ng\u1eafn, livestream, UGC v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p c\u00f9ng h\u00ecnh \u1ea3nh, KOL\/KOC v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p, storytelling c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem, n\u00e2ng cao m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n

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    \n\t\t\t <\/ul>\n <\/div> \n","protected":false},"excerpt":{"rendered":"

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